Media

Story hooks for producers & program chairs

Use this page as your living media kit: short blurbs below, outbound links, and (when you publish them) embeds. For repeatable video blocks (same clip on Home + Media), add entries to speakerMediaHighlights.videos in lib/speaker.ts and set NEXT_PUBLIC_SPEAKER_SPOTLIGHT_YOUTUBE_ID or SPEAKER_SPOTLIGHT_YOUTUBE_ID for the primary hero reel.

Suggested sound bites

• University linebacker to educator and coach — grit, academics, and leadership in one arc.
• Canadian framing for youth sport, school assemblies, and corporate team culture (Halton / GTA roots).
• Non-preachy resilience and mental-toughness language grounded in the game.

Video

When you have a flagship clip, drop the YouTube embed here in MDX (paste the snippet from YouTube’s “Share → Embed”) or drive it from speakerMediaHighlights so it stays in sync with the home page.

Example markup pattern:

<div class="aspect-video overflow-hidden rounded-2xl border border-neutral-200">
  <iframe
    class="h-full w-full"
    src="https://www.youtube-nocookie.com/embed/VIDEO_ID"
    title="Ken Busby — speaker reel"
    allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share"
    allowfullscreen
  />
</div>

(MDX allows HTML blocks like this alongside Markdown.)

Podcasts & audio

Link episodes as they go live — show name, episode title, and one line you want pulled for social.

• No episodes listed yet. Add Markdown links here, e.g. [Episode title](https://podcast-url) — Show name

Press & campus context

Outlets and institutions that align with Ken’s story and credibility (for researchers and meeting planners — not every link is a “coverage” hit yet):

• Wilfrid Laurier University — alma mater, BEd, Golden Hawks athletics story
• Laurier varsity athletics — Golden Hawks
• The Cord Weekly — Laurier’s independent student newspaper (campus presence reference)
• Halton Region — service area anchor (Burlington / Oakville / GTA corridor)
• Halton District School Board — potential school-board programming context
• Halton Catholic District School Board — supplementary school context

When you earn quotes or features, add them here with outlet, date, and link — and mirror the best pull quotes in speakerTestimonials in lib/speaker.ts for the testimonial grid.

Booking & technical

• Booking: speakers@soaringpuck.com (subject line suggestion: Ken Busby - Speaker Booking Inquiry)
• Headshot / logo assets: add files to public/ (e.g. /ken-busby-headshot.jpg) and point speakerHeroImage or NEXT_PUBLIC_SPEAKER_HERO_IMAGE at the path.
• “As seen on” logos: optional SVG/PNG in public/as-seen/; reference each file in speakerAsSeenOn via logoSrc.